Credit Union CRM Solutions
To make the right decisions affecting your credit union’s profitability, you first need to understand which of your members are profitable, which are not – and why. Not knowing too often leads to cross-selling a member the wrong credit union product or creating “flavor of the month” products that come and go and do little to boost your credit union’s bottom line.
SEDONA MRM™’s profit management module is just the solution you need to avoid profitability pitfalls. It offers profit analysis at the product / individual member / household / account / bank employee / credit union branch level. Essentially, it’s a “first-step” tool with bundled industry normatives your credit union can use to deliver relative profitability. But it also gives you the option of using your own, credit union-specific expense data for more-precise profit system calculation. Even data from third-party profit systems can be used with SEDONA MRM.
The credit union profit information provided by SEDONA MRM can be used in a variety of ways:
- to segment and analyze credit union members into appropriate groups for marketing and sales programs
- to establish product pricing
- to optimize operational efficiencies
- to set member service policy
And if you want an even better, more comprehensive view of your credit union’s profitability, there’s no finer tool than our ProfitPro add-on module. It facilitates multi-dimensional profitability analysis and offers flexible reporting and distribution options.
Contact SEDONA for a free demonstration of SEDONA MRM’s profit management module. And ask about the added profitability benefits of PROFITPRO.
