Member Retention

Loyalty. That’s what you want from your credit union members – especially your more-profitable members. And these days, the retention of every profitable member is crucial to a credit union’s success.

SEDONA MRM^™ has just what you need to make member retention a little easier, a little more predictable. It  features a member retention predictor module that looks at historical variables surrounding former members who’ve left your credit union and applies those variables – with some thresholds – to your current members.

Now you have a real basis for comparison – a way to gauge which credit union products, programs, and services worked with specific members, and which didn’t. SEDONA MRM flags each current member who, by virtue of the data, shows signs  of attrition. That way, your credit union employees can be proactive in dealing with those members.

Alerts are SEDONA MRM’s frontline member retention tools. They’re used to flag critical changes in member activity or to emphasize a specific action that a frontline credit union employee should take with a member or member group. These alerts are notifications sent out in a variety of ways. They’re easy to create – using SEDONA MRM’s report manager module – and can be linked with various credit union campaigns and processes to ensure quick and thorough follow-up.

Now more than ever, your credit union can’t afford to leave member retention to chance. Contact SEDONA for a free demonstration of how SEDONA MRM and its member retention predictor module can make you a member retention champion.