Call us at 610-337-8400

Banking CRM Solutions

Customer Retention

Loyalty. That is what you want from your banking customers – especially your more-profitable customers. We all know that these days, the retention of every profitable customer is crucial to a bank’s success.

SEDONA CRM has just what you need to make customer retention a little easier, a little more predictable. It  features a customer retention predictor module that looks at historical variables surrounding former customers who have left your bank. The system then applies those variables – with some thresholds – to your current customers.

Now you have a real basis for comparison – a way to gauge which banking products, programs, and services worked with specific customers, and which did not work. SEDONA CRM flags each current customer who, by virtue of the data, shows signs of attrition. That way, your bank employees can be proactive in dealing with those customers.

Alerts are SEDONA CRM’s frontline customer retention tools. They are used to flag critical changes in customer activity or to emphasize a specific action that a frontline bank employee should take with a customer or customer group. These alerts are notifications sent out in a variety of ways. They are easy to create – using SEDONA CRM’s report manager module – and can be linked with various banking campaigns and processes to ensure quick and thorough follow-up.

Now more than ever, your bank cannot afford to leave customer retention to chance. Contact SEDONA for a free demonstration of how SEDONA CRM and its customer retention predictor module can make you a customer retention champion.