Campaign Management

With SEDONA CRM^™, your bank’s marketing department can realize significant time and budget savings. We will help you optimize your marketing efforts by enabling you to ...

• set up and track targeted marketing and sales campaigns
• break down data into the result categories you desire – such as response rates for hardcopy mailings versus email outreach
• see just how effective various marketing campaigns are with any banking product or banking service
• quantify the return on your bank’s marketing investments.

SEDONA CRM’s banking campaign management tool includes an ROI calculator that compares the costs and subsequent revenues received from a specific marketing campaign. Multiple campaigns – or waves – can be compared, and campaigns can be linked to processes, thus allowing a campaign’s execution to be managed throughout your bank.

This campaign management feature lets you track the progress of your bank’s campaigns and make adjustments where necessary as each campaign progresses. Relevant marketing materials can be generated with each campaign and viewed by any staff member who needs to see them.

Banking campaign management no longer has to be a hit-or-miss affair. Contact SEDONA and let us give you a free demonstration of how SEDONA CRM can make campaign management a more-profitable endeavor.