Analytics

SEDONA CRM^™ banking software provides an unbelievable array of analytics tools to help ensure that your bank is selling the right products to the right customers.

Through the use of analytical modeling, SEDONA CRM analytics help you more-accurately determine the next best profitable banking products to sell to a particular customer. SEDONA CRM then reviews product affinity groups to gauge the likelihood of a next banking purchase. This information is combined with your bank’s unique product profitability data and product / service-line combinations to ensure that:

1. the recommended next best banking product or service is more likely to be purchased, and
2. the addition of a cross-sell or upsell banking product will be a profitable addition to the customer’s existing portfolio.

You can also use SEDONA CRM‘s analytics tools to determine which banking products or services need highlighting in one-to-one marketing efforts or larger, aggregate campaigns.

Ever wish you had a crystal ball? Well, you have with another of SEDONA CRM’s analytics tools: the customer retention risk predictor module. It looks at historical variables surrounding former customers who have left your bank and applies those variables – with some thresholds – to your current customers. Presto: Your frontline banking staff can interact with retention-risk customers proactively. This may help your staff not only retain these retention risk customers but also make them more profitable.

These are just a sample of SEDONA CRM’s analytics tools. These tools are absolutely essential to your bank’s profitability. No other CRM solution gives you as many in-depth analytics options. Contact SEDONA for details.