1/28/2009
"We've been in business for over 100 years and so far, so good."
"We just opened a new branch so all our resources are focused there."
"We don't have the marketing resources to learn and use a CRM system."
"We already have an MCIF system."
"Our sales people use ACT or some other sales force automation system."
If one or more of these sentences applies to your institution, please read on.
Customer Relationship Management (CRM) is now a proven and affordable means to improving customer/ member retention and overall institution profitability. Despite so many success stories from banks and credit unions all over the country, why are some financial institutions still hesitant to use CRM?
Download the full whitepaper on The Cost of Being Complacent.
