5/12/2009
Community and regional banks pride themselves on being part of the fabric of local businesses and families. Knowing their customers intimately is critical to growing their market share and increasing profitability. In fact, analyses of thousands of banks by profitability experts show that in most cases a very small percentage of a bank's customers create the vast majority of its profits. This means that really knowing its customers and how to appropriately interact with them can make or break the success of a financial institution.
Competitive banks use a CRM system that enables them to measure and improve profitability, acquire and retain the most lucrative customers, cross sell and up sell more effectively, improve marketing efficiencies, measure marketing ROI, and act on important issues and opportunities.
While a financial institution may want these CRM benefits, it may also be concerned about the cost and other organizational commitments needed to implement CRM successfully. We at SEDONA® Corporation specialize in offering CRM technology and support to community and regional financial institutions. Our solution, SEDONA CRM, is state-of-the-art, extremely cost effective, and easy to implement. As a proven CRM provider to community and regional banks, we can get quick, tangible results for your institution - meaning quite simply, more profitable, loyal customers.
To find out how SEDONA CRM can help your bank effectively identify, acquire, foster, and retain loyal, profitable customers download the SEDONA CRM Data Sheet.
