CRM Unwrapped

In a time where Sarbanes-Oxley rules, the truth is the only answer. So why does the CRM industry continue to prescribe big, horizontal CRM software, but crammed into smaller packages, to fulfill the needs of small and mid-sized businesses (SMBs)?

SMBs have strikingly unique requirements for CRM solutions. Obviously, they have fewer people, less time and less money to spend on implementing software. But they do take their businesses and customers very seriously (maybe even more so than bigger, bureaucratic organizations) and, subsequently, SMBs want tools that can specifically address their requirements. They don't want to fundamentally alter the software to fit their business.

We don't typically buy clothes that are designed for someone much larger and then have them altered for us (let alone redesigned to fit our own lifestyle needs). That would be an apparent waste of money. So why should we take software that was designed for the requirements of a large company and force fit it into smaller companies? Talk about getting a bum wrap.

Download the full whitepaper on CRM Unwrapped.