2/9/2009
The integration of a Customer Relationship Management (CRM) component into a financial institution's core processing system has been the topic of discussion for a long time in the financial services industry. Integrating a CRM component with a bank or credit union's core processing system can provide online real-time data about the financial institution's customers or members. This white paper shows how integrating CRM capabilities into a core processing system translates into real dollar savings from operations and improved ROI from marketing and sales programs.
Download the full whitepaper on CRM in Core Processing Applications.
