Community Banks Still Lending? Oh, Yes!

A February 16, 2009 Fox News interview of a banker at the ABA National Conference for Community Bankers provides community banks with great publicity about how they are helping provide vital credit to their communities at a time when the largest banks are seen as having failed to do so.

This is a perfect example of the message a community bank can use to acquire customers, even - or especially - during a time of economic crisis. It's good bank marketing by being honest and factual.

There is discussion of how "community banks pick up the slack in lending."

The banker talks about how community banks are "an integral part of our communities" and "know the businesses, know the community." She goes on to state that community banks are "getting more loans as traditional banks."

Watch the Fox News video (4 minutes).

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