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Banking CRM Solutions

Understanding Profitability

To make the right decisions affecting your bank’s profitability, you first need to understand which of your customers are profitable and, which are not – and why. Not knowing this crucial information too often leads to cross-selling a customer the wrong banking product or creating “flavor of the month” products that come and go and do little to boost your bank’s bottom line.

SEDONA CRM’s profit management module is just the solution your bank needs to avoid profitability pitfalls. It offers profit analysis at the product / individual customer / household / account / bank employee / bank branch level. Essentially, it is a “first-step” tool with bundled industry normatives that your bank can use to deliver relative profitability. In addition, the system also gives you the option of using your own, bank-specific expense data for more-precise profit system calculation. Even data from third-party profit systems can be used with SEDONA CRM.

The banking profit information provided by SEDONA CRM can be used in a variety of ways to:

  • segment and analyze banking customers into appropriate groups for marketing and sales programs
  • establish product pricing
  • optimize operational efficiencies
  • set customer service policy

If you want an even better, more comprehensive view of your bank’s profitability, there is no finer tool than our ProfitPro add-on module. It facilitates multi-dimensional profitability analysis and offers flexible reporting and distribution options.

Contact SEDONA for a free demonstration of SEDONA CRM’s profit management module and make sure that you ask about the added profitability benefits of ProfitPro.