Banking CRM Solutions
To make the right decisions affecting your bank’s profitability, you first need to understand which of your customers are profitable and, which are not – and why. Not knowing this crucial information too often leads to cross-selling a customer the wrong banking product or creating “flavor of the month” products that come and go and do little to boost your bank’s bottom line.
SEDONA CRM™’s profit management module is just the solution your bank needs to avoid profitability pitfalls. It offers profit analysis at the product / individual customer / household / account / bank employee / bank branch level. Essentially, it is a “first-step” tool with bundled industry normatives that your bank can use to deliver relative profitability. In addition, the system also gives you the option of using your own, bank-specific expense data for more-precise profit system calculation. Even data from third-party profit systems can be used with SEDONA CRM.
The banking profit information provided by SEDONA CRM can be used in a variety of ways to:
- segment and analyze banking customers into appropriate groups for marketing and sales programs
- establish product pricing
- optimize operational efficiencies
- set customer service policy
If you want an even better, more comprehensive view of your bank’s profitability, there is no finer tool than our ProfitPro add-on module. It facilitates multi-dimensional profitability analysis and offers flexible reporting and distribution options.
Contact SEDONA for a free demonstration of SEDONA CRM’s profit management module and make sure that you ask about the added profitability benefits of ProfitPro.