ProfitPro calculates realistic and accurate profitability figures that can balance to your call report or balance sheet.
- choose which products to measure and at what level (product line, product, sub-product).
- use simpler blended rates or historical FTP rates.
- produce profit numbers at three levels: account, individual or business, and household.
- include income and expense for both interest and non-interest, as desired.
- factor in varying overhead ratios at different branches, departments, and divisions.
- understand the specific source of profitability. Is it net interest income or fees?
SEDONA offers Profit Enhancement services, where consultants help set up your profitability measurement so that you quickly develop profitability tracking that is useful for marketing, retention, and selling.