SEDONA® Corporation (OTCBB: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the financial services market, today announced the company will participate in the New England Financial Marketing Association Spring Conference, May 14 - May 15, 2009. The conference, appropriately titled Survivor: New England: Stay Relevant and Leverage Affordable Opportunities, will focus on strategies to overcome the marketing challenges community banks face and capitalize on new opportunities presented by the current economic climate. Attendees will learn how SEDONA CRM can help them not just survive but thrive by:
- Improving customer retention
- Enhancing customer acquisition
- Understanding account, customer and household profitability
- Identifying profitable cross selling opportunities
- Supporting their sales organization
- Expanding marketing efficiencies
- Increasing marketing ROI
SEDONA will exhibit the benefits CRM can have on sales, marketing and customer service processes. Attendees can request live demonstrations of the SEDONA CRM software and receive updated actionable strategies being utilized by the company's current clients to help them thrive.