SEDONA® Corporation (OTCBB: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the small and mid-size financial services market, today announced that Washington Trust Bank (www.watrust.com) has selected SEDONA's technology and services to implement and deploy its customer information management system.
Washington Trust, with $3.7 billion in assets, is the largest privately owned commercial bank in the Northwest. Serving the region since 1902, Washington Trust has offices in Washington, Idaho, Oregon, and Utah. As the latest financial services institution to select Intarsia®, Washington Trust will have a complete view of its customers' relationships and interactions. With Intarsia, Washington Trust will gain knowledge about its customers' preferences, needs, and characteristics to more effectively target the right products to the right customers at the right time.
Tammy Strom Washington Trust AVP, market research division, commented, "At Washington Trust, our mission is to be the best at understanding and meeting the financial goals of our customers. The comprehensive analytics and householding capabilities of Intarsia will become the cornerstone of our sales and marketing initiatives." Ms. Strom concluded, "In addition, Intarsia's portal technology will allow customer and prospect information to be shared across the entire organization thus enhancing Washington Trusts' ability to provide the best services to meet our customers' needs."
SEDONA President and CEO, Marco Emrich noted, "Washington Trust has developed a long standing reputation of creating value for its customers. We welcome Washington Trust to our family of successful financial institution clients and are very pleased to work with them to further improve their ability to better service their current and future customers."
Download the press release.