SEDONA® Corporation (OTCBB: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the financial services market, today announced that NE PA Federal Credit Union has completed an agreement with SEDONA business partner, CU ink, to provide marketing research and day-to-day management of the credit union's MRM technology from SEDONA.
Under the agreement, CU ink will utilize SEDONA's Intarsia ®, the comprehensive MRM software installed at NE PA, to identify profitability trends, create targeted lists for cross sell and retention campaigns, and help with identifying opportunities for attraction of new members.
CU ink President Bob Connor commented, "The current state of the economy offers credit unions a unique opportunity to attract new members seeking safer alternatives consistent with their individual financial goals. By utilizing the capabilities of Intarsia, our marketing services will assist the credit union in identifying and attracting new members, as well as retaining their current members."
SEDONA President and CEO Scott Edelman commented, "The partnership with CU ink illustrates another side to our partnering strategy. By making available marketing services and strategies to compliment Intarsia, smaller sized credit unions, many without the IT resources to fully implement and utilize a MRM system, can take full advantage of the benefits that system has to offer. SEDONA's continued market penetration in the credit union industry is enhanced by providing the benefits of Intarsia to institutions of all sizes and resources."