SEDONA® Corporation (OTCBB: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the financial services market, today announced that its business partner, CU ink, a leading provider of marketing, statement processing, and printing solutions to credit unions, completed an agreement with Bellco Federal Credit Union to provide market research and day-to-day management of the Credit Union's MRM technology from SEDONA Corporation.
In May of 2008, SEDONA and CU ink announced an extension of their partnership to deliver marketing services to Intarsia® customers. As a result of this partnership extension, CU ink offers marketing services for Intarsia to help credit unions build and execute their marketing plans. For credit unions that see the competitive advantage of Intarsia for their marketing efforts but may lack the resources for implementation, CU ink will deliver a situational analysis, develop tactics and strategies as well as reporting and operational processes to measure results. Marketing services for Intarsia can provide the critical first step that enables credit unions to get started and establish an achievable plan for success.
CU ink President Bob Connor commented, "CU ink helps credit unions maximize their marketing budgets. Using the knowledge delivered through Intarsia MRM and value added services from CU ink, credit unions can make the best choices to reach their existing and prospective members."
SEDONA President and CEO Scott Edelman commented, "In today's volatile economy, credit unions are focused on achieving member growth and improved profitability. The combination of Intarsia and CU ink marketing services can greatly assist these financial institutions in not only surviving these challenges times, but actually growing their deposits and return on assets."
About CU ink, Inc. (www.cuink.com)
Founded in 1994 and headquartered in Norristown, PA, CU ink embraces the philosophy of "people helping people" providing value added marketing, printing, and statement processing solutions for today's credit unions. The professional staff works exclusively with credit unions to strengthen brands, measure results, and serve credit unions the way they serve their members.