SEDONA® Corporation (OTCBB: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and mid-size financial services institutions, today announced that Profit Technologies (www.profit-tech.com) a SEDONA business partner, has entered into an agreement to provide SEDONA's Intarsia® software to its first bank.
In February of 2007, SEDONA announced a new partnership with Profit Technologies whereby they would market Intarsia, SEDONA's comprehensive CRM/MRM technology, as part of their Growth and Retention practice. The new Intarsia user, with assets in excess of $800 million, represents the first Profit Technologies customer signed under that partnership.
Profit Technologies is leveraging the comprehensive capabilities of Intarsia, along with their Value Creation StrategiesTM which is focused on Growth and Retention. By utilizing this combination of state-of-the-art technology and practices, Profit Technologies is assisting financial institutions to determine which of their accounts are most profitable, how to retain those accounts, how to grow those profitable accounts, and how to make sure they are effectively marketing to profitable accounts. This integration assists the institution to increase revenue, recover and reduce cost, increasing profitability.
Profit Technologies Executive Vice President Cliff McKee commented, "By utilizing the capabilities of Intarsia with our Growth and Retention practice for small to mid-size financial institutions, banks can truly benefit from better integration, better process management, and better planning for profitable growth, while improving customer relationships, thus resulting in higher profitability for the institution. We are pleased to have signed our first bank under this partnership, and look forward to their increased success, as well as continued future successes with the SEDONA and Profit Technologies partnership."
SEDONA CEO and President Marco Emrich commented, "The partnership with Profit Technologies delivers a highly effective Growth and Retention strategy to financial services institutions. The combination of our CRM/MRM technology and Profit Technologies' Value Creation Strategies provides them with the ability to improve key performance metrics that can assist to strengthen their position in the market. We are confident this solution will be the foundation for a very successful partnership."
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